19 March 2008

Management, projects, sales etc.Available Immediatley

Dear Sir/ Madam
I have written my CV below and i hope this is of interest to you. I can adapt my skills and expereince to many different fields, job roles and industries.
I am accomodating and willing to listen to your proposal, please contact me to discuss further.
Nationality: British
Gender: Male
Contact details: 07887 556 876 and jayshahrestani@talk21.com
My Profile:
 Business graduate, specialising in marketing with extensive experience in the consumer banking and the luxury goods sector.
 Creative, analytical and a natural communicator - not afraid of a challenge
 Seeking to apply my skills with a fresh challenge and long-term career prospects.
My Qualifications
Sept 96 - June 00 BA (Hons) Business Studies – Major in: Marketing
London, South Bank University
Sept 93 - June 96 A-Levels: Business Studies; Accounting and Statistics
Stanmore College, Middlesex
My Employment History
Aug 07 – Present Barclays Bank Plc Commercial Manager – Mortgages
Key Achievements:
 Identified over 20 key areas of improvement within our branch and direct sales channels to help increase mortgage business.
 Imporving our customer contact strategy by reviewing the banks literature given to customers to improve consideration, provide consistant branding and reduce costs.
 Creating a sales culture within a call centre which was previously process driven – improving staff moral, better call tracking and targets set for leads and a request for staff incentives.
Responsibilities:
 Mapped the customer sales journey for mortgages through the different sales channels available to the Bank.
 Engaging with various departments and teams to agree timelines and deliver projects.
 Anlysing MI to indetify trends, imporvements and recommend changes where applicable
Sept 04-Aug 07 Royal Bank of Scotland Group Marketing Manager (NatWest Brand)
Key Achievements:
 Launched a new savings product through a 'deals flyer' to generate GBP4.7m in balance growth
 Developed a marketing strategy for new branch openings, encompassing pre-launch, launch and post-launch activity.
 Designed a new sales tool to enhance the process for selling packaged accounts, increasing sales and reducing attrition
 Produced a customer brochure to promote business banking products, helping managers cross-sell and increasing product penetration
 Negotiated a fare discount with SEAFRANCE for NatWest customers, made available to them through the in-branch 'deals flyer'
 Created a new bespoke stand for in-branch merchandising, which provided an adaptable, long-term solution as well as extensive cost savings
 Led the development process for the animation sequences displayed on in-branch plasma-screens
 Redefined the plasma screen strategy to improve customer understanding and usage of NatWest service options
 Awarded a place at the annual "Achievers' Dinner" for exceeding on my objectives
Responsibilities:
 Managing multiple stakeholders and suppliers to deliver a number of different projects
 Planning and managing the marketing activity to support new branch launches
 Creating a strong media strategy to promote branches within each market segment
 Analysing and interpreting data to identify trends and best products for Latest Deals
 Creation and maintenance of a marketing plan for campaign material
 Cost calculation and selection of new merchandising material for branches
 Preparation of tenders to make and deliver new merchandising stands for branch flyers
 Production of creative briefs for agencies to introduce new ideas and plan campaigns
Feb 03 – Sept 04 NatWest Bank Plc Personal Banker
Key Achievements:
 Exceeded sales targets with increases in lending and savings balance growth
 Established strong customer relationships with great service offerings
 Creating a strong team by supporting colleagues to achieve their objectives
 Awarded for exceeding targets in a 'Dinner Ceremony'
Responsibilities:
 Meeting clients and identifying their financial needs
 Selling and advising on the banks financial products
 Analysing sales figures and identifying gaps for growth
 Lead generation and making referrals to other business units
 Managing branch staff to exceed on customer service
Oct 00 – Jan 03 Barnards Ltd, London Marketing Manager
Key Achievements:
* Implemented a web-marketing strategy
* Created client database, analysing 'consumer behaviour' to generate new sales leads
* Improved our telephone ordering with the introduction of 24-hour delivery and collection
Responsibilities:
 B2B and B2C Marketing
 Client liaison, managing stakeholders and suppliers
 Organising new product launches and planning DM
 Store design and implementing of tactical POS material
 Clients: major Airlines, Hotels and Department Stores
Jun 98 – Sep 99 Barnards Ltd, London Marketing Assistant (Placement):
Key Achievements:
* Produced a business plan as part of placement, and introduced travel agencies as new client sector
Responsibilities:
* As above
My Skills, Interests & Hobbies
Languages: Fluent in Persian, Arabic and Turkish; Basic in French
Computers: Competent in MS Office applications and the Internet
Hobbies: Sports, photography, travelling, movies and cooking
Management, projects, sales etc.Available Immediatley

Contact Info: 07887 556 876

---------------------------------------------------------------