Marketing professional - Rachel Encarnado
Rachel Encarnado is a Marketing Professional looking for employment in London
Full name: Rachel Encarnado
Objectives:
To be able to exercise my skills and abilities as an expatriate marketing professional, in a very dynamic company, to further enhance my knowledge and develop diversity for career advancement.
Skills:
Microsoft Office Word, Excel, Powerpoint
Adobe Photoshop
People Skills
Work Experience:
WORK EXPERIENCES
Marketing and Communications Manager
Eaglegame International Limited
May 2008 - Present
Act as Marketing Head for Philippine Branch Office. All lead generation activity, sales collateral and implementation of market and product initiatives. Arranged and supervise marketing events such as product launch, road shows, trade exhibits, mall shows, school tours and more. Trained and handled employees in the sales and marketing department.
Main Achievements
• Delivered full merchandise and collaterals for the company base on timeline provided
• Successful Product Events with 150% hit rate on target attendees
• Successful implementation of several marketing initiatives and promotions
• Established and maintain good partner relationship to several companies, not limited to IT companies.
• Established Press support and maintain good partner relationship, not limited to IT press and Print media
• Established connections in the entertainment industry for future requirements
Key Responsibilities
Implementation of all Marketing activities and programs:
o Communication Plan for product localization
o Product development for localization
o Attend to PR requirements and contacts not limited to seeding and distribution
o Attend to merchandise requirements
o Event conceptualization and implementation
o Analyze product gathered information/data
Marketing Services Manager
Asian Media Development Group, Inc.
June 2003 – May 2008
All lead generation activity, sales collateral and implementation of market and product initiatives. Arranged and supervise marketing events such as product launch, road shows, trade exhibits, mall shows, school tours and more. Trained and handled employees in the sales and marketing department.
Main Achievements
• Delivered full merchandise and collaterals for the company base on timeline provided
• Successful Product Launch Events with 150% hit rate on target attendees
o Pictures of events done (please click on the link to view)
Product Launch
School Tour/Roadshows
Exhibit/Trade Shows
• Successful implementation of several marketing initiatives and promotions
• Established and maintain good partner relationship to several companies, not limited to IT companies.
• Established Press support and maintain good partner relationship, not limited to IT press and Print media
• Established connections in the entertainment industry for future requirements
Key Responsibilities
Implementation of all marketing initiative activities and programs that falls on the ff categories:
• PR Requirements
o Seed public information of the company and its success
o Increase company and product visibility in the industry
• Events
o Conceptualization and implementation, but not limited to set-up, program and activities
o Increase company partners to several trade companies but not limited to the IT industry
• Merchandise requirements
o Supplier sourcing
o Production and ensure quality material
Account Officer
Publicis Dialog Inc.
March 2002-May 2003
Account head for clients such as UMED, General Milling Corporation, Smart Zed, Insular Life and AMDG. Handled marketing services requirements, coordinated and implement activities.
Main Achievements
• Established good relationship with existing clients
• Successful project implementation, but not limited to events.
Key Responsibilities
• Source out clients and present company services for their requirements
• Hire and train project employees fitted for the activity
• Source out suppliers and partner for project implementation
Education:
EDUCATIONAL BACKGROUND
• Centro Escolar University
Mandiola, Manila
BS Business Management
May 2002
• Colegio de Sta. Rosa
Makati City
Primary, Intermediate and Secondary Education
March 1997
E-mail: rio.encarnado@gmail.com Phone: +639189436105
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