Sales & Marketing Manager
Cristina C. Luansing
# 40 JP Rizal St., Brgy Poblacion, San Pedro, Laguna, Philippines, 4023
• (02) 868-9576•(0922) 8950121 E-mail: xtynaluansing@yahoo.com
Objective: To contribute strong leadership and interpersonal skills, as well as highly applicable experience, to your firm in a marketing-management capacity.
Professional Profile:
* Goal-driven professional with progressive marketing experience and expertise that is highly applicable to marketing-management, including ability to deliver superior, personalized client service, cultivate strong business relationships, make real-time decisions, and resolve issues in a way that propels innovation and growth.
* Excellent team player who listens, thrives on collaborating with diversely talented team members, and integrates their divergent thoughts, opinions, and perspectives into meaningful action.
* Highly effective verbal and written communicator who is fluent in English.
* Computer-proficient - MS Office (Word, Excel, PowerPoint), MS Internet Explorer.
Highlights of Professional Experience and Accomplishments
Spark Promotions & Marketing Services, Inc.
Account Manager - Trade and Events
June 2003 – present
* Oversaw strategic account planning, business development, sales forecasting, marketing, training and development of personnel for events.
* Initiated procedures/strategies through numerous innovative internal enhancements without interrupting operations.
* Conducted business presentations – project proposal and post evaluation.
* Coordinates and leads area operations manager to ensure on-time implementation of various promotional activities such as product launching, raffle promotion, school tour, survey, merchandising and other trade programs.
* Maintained 10 percent growth rate year-over-year.
Publicis Spark Promotions & Marketing Services, Inc.
Area Operations Manager – Central Luzon
October 2001 – May 2003
* Controlled and directed over-all area operation covering Pampanga, Bulacan, Tarlac, Nueva Ecija and Bataan/Zambales.
* Hired trained and evaluated employees; managed about 120 employees and assumed full P & L responsibility.
* Supervised all activities including recruitment and training programs; motivated direct-reports to achieve objectives.
* Integrated redefined procedures into project plan for newly defined systems.
Publicis Spark Promotions & Marketing Services, Inc.
Administrative Assistant – Trade & Events Department
August 1999 – September 2001
* Implementation and monitoring of on-going projects
* Helps in screening and manpower recruitment
* Prepares and consolidates all reports
* Prepares business correspondence.
Spark Promotions & Marketing Services, Inc.
Accounting Staff
February 1999 – June 1999
* Auditing and processing of field personnel liquidations
* Recording, computation and check preparation of company hired vehicle.
Prudentialife Inc. (Insurance and Educational Plan)
Sales Associate
April 1996 – January 1999
* Selling of Life insurance and Educational Plan thru corporate or one-on-one business presentation.
Go Tong Electrical Supply, Inc. (supplier of household and industrial electrical needs)
Accounting Staff
December 1994 – March 1996
* Monitoring/Auditing of Manila and Cebu sales.
* Reports directly to VP for Finance.
Education
* Bachelor of Science in Business Administration Major in Management, Siena College, Quezon City, Philippines - October 1994.
Personal Background:
Civil status: Married
Birth-date: May 5, 1974
Place: Manila, Philippines
Religion: Roman Catholic
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